AI Tool
Luma AI pricing, features, company info, and alternatives
A factual product page for Luma AI as a generative creative platform.
Last updated April 2026 · Pricing and features verified against official documentation
Pricing
Current public pricing tiers on file for Luma AI, last verified Apr 28, 2026.
Plus
$30 / month
Pro
$90 / month
Ultra
$300 / month
Team
Coming soon
Listed on the pricing page but not yet available.
Enterprise
Contact us
What You Can Do With It
The main capabilities that shape how people use Luma AI today.
Dream Machine covers image and video generation with credit-based usage.
Ray3.14, Photon, Photon Flash, and UNI-1 anchor the current model lineup.
The broader Luma product surface includes agents, editing, and collaboration features.
API access is separate from subscription credits.
Best For
Who Luma AI is most clearly built for.
Creators who need image and video generation in one creative stack.
Teams that care about commercial-use tiers and higher-volume generation.
Developers who want API-based creative generation.
Model Notes
Current model information surfaced publicly for Luma AI.
Latest model
Ray3.14
Model
Photon
Model
Photon Flash
Model
UNI-1
Company
Leadership and company context for Luma AI.
CEO
Amit Jain
Founders
Amit Jain
Investors
HUMAIN, Andreessen Horowitz, Amazon, AMD Ventures, NVIDIA, Amplify Partners, Matrix Partners
Headquarters
Palo Alto, CA, USA
Platforms
Where you can use Luma AI today.
Web
iOS
API
Privacy Notes
Publicly stated data-handling notes that matter when evaluating Luma AI.
Luma's terms, privacy policy, API terms, and Enterprise DPA describe how inputs, outputs, subscriptions, and customer data are handled.
Enterprise agreements provide stronger contractual controls than the consumer product terms.
Access
How to integrate or build around Luma AI.
Public API
Yes
Docs
Available
Alternatives
Other tools worth considering alongside Luma AI.
Product Snapshot
Luma AI is a generative AI platform for image, video, audio, and agent workflows. It is aimed at creators who need image and video generation in one creative stack.
What You Can Do With It
- Dream Machine covers image and video generation with credit-based usage.
- The broader Luma product surface includes Ray3.14, Photon, agents, editing, and collaboration features.
- Audio generation, transcription, and voice workflows are public in the learning center.
- API access is separate from subscription credits.
Why It Stands Out
It is built for creators who need image and video generation in one creative stack.
Tradeoffs To Know
- Luma’s terms and API materials describe how inputs, outputs, and subscriptions are handled, and paid subscriptions are required for commercial use of outputs.
Changes to this tool page
- April 2026 Updated the platform snapshot to reflect Luma's current model lineup, agents, and plan structure.
- April 2026 Removed a generic desktop-workflow tradeoff that was not specific enough to this tool after a catalog review.
Sources
- lumalabs.ai/learning-hub/dream-machine-support-pricing-information
- lumalabs.ai/dream-machine/pricing
- lumalabs.ai/llm-info
- lumalabs.ai/press/ray3
- lumalabs.ai/press/luma-ai-raises-900-million-series-c-led-by-humain-and-partners-on-2-gigawatt-ai-supercluster-in-saudi-arabia
- lumalabs.ai/changelog/welcome-to-the-all-new-dream-machine
- lumalabs.ai
- lumalabs.ai/api
- lumalabs.ai/learning-center/articles/luma-audio-capabilities
- luma.ai/terms-and-conditions
- docs.lumalabs.ai/docs/api