AI Tool
Lavender pricing, features, company info, and alternatives
A factual product page for Lavender as an AI sales email coach with real-time feedback and team coaching.
Last updated April 2026 · Pricing and features verified against official documentation
Pricing
Current public pricing tiers on file for Lavender, last verified Apr 26, 2026.
Basic
$0 / month
Free forever; the public pricing page shows limits of 5 analyzed emails and 5 personalized emails per month.
Starter
$27 / month
Billed annually; the monthly view on the public pricing page shows $29/mo.
Individual Pro
$45 / month
Billed annually; the monthly view on the public pricing page shows $49/mo.
Team Plan
$89 / seat/month
Billed annually; the monthly view on the public pricing page shows $99/seat/mo. The page also mentions Growth and Enterprise plans without published prices.
What You Can Do With It
The main capabilities that shape how people use Lavender today.
Scores drafts and templates in real time, with necessary fixes and suggestions shown before send.
Uses the Personalization Assistant to surface prospect context and draft more tailored outreach.
Provides a Coaching Dashboard for team-level reporting, ROI tracking, and rep coaching.
Works across Gmail, Outlook, and several sales platforms, with Lavender Anywhere for supported sites outside the core integrations.
Best For
Who Lavender is most clearly built for.
SDRs and AEs writing one-to-one outbound in Gmail or Outlook.
Sales managers who want coaching dashboards and aggregated email analytics.
Teams that work inside Outreach, Salesloft, HubSpot, Apollo, Groove, or Gong.
Company
Leadership and company context for Sorter, Inc. dba Lavender.
CEO
Will Allred
Founders
Will Allred, Casey Corvino
Platforms
Where you can use Lavender today.
Web dashboard
Browser extension
Gmail
Outlook
Outreach
Salesloft
HubSpot
Apollo
Groove
Gong
Integrations
Notable connected tools and ecosystem hooks for Lavender.
Gmail
Outlook
Outreach
Salesloft
HubSpot
Apollo
Groove
Gong
Privacy Notes
Publicly stated data-handling notes that matter when evaluating Lavender.
Lavender says it does not store emails after analysis is finished.
Lavender says it does not store payment information or passwords, and uses OAuth sign-in with Google and Microsoft.
The privacy page says historic emails and performance data are only accessed with permission and are encrypted for analysis.
The privacy page says data is encrypted in transit and at rest, and Google API use follows Limited Use requirements.
Compliance
Public compliance or enterprise-governance signals we found for Lavender.
SOC 2 Type 2
GDPR
Alternatives
Other tools worth considering alongside Lavender.
AI email assistant for Outlook and Gmail.
AI productivity suite for email, writing, docs, and proactive assistant features.
AI email app for Gmail with search, drafting, scheduling, and team collaboration.
Free AI email app for Gmail with auto-labeling, custom views, and meeting scheduling.
Product Snapshot
Lavender is an AI sales email coach from Sorter, Inc. that works inside Gmail, Outlook, and several sales platforms. Its public pricing page shows a free Basic tier plus paid Starter, Individual Pro, and Team plans.
What You Can Do With It
- Score drafts and templates in real time, with necessary fixes and suggestions shown before send.
- Use the Personalization Assistant to surface prospect context and draft more tailored outreach.
- Use the Coaching Dashboard for team-level reporting, ROI tracking, and rep coaching.
- Work across Gmail, Outlook, and several sales platforms, with Lavender Anywhere for supported sites outside the core integrations.
Why It Stands Out
Email scoring, personalization guidance, and team-level coaching live in the same compose workflow.
Tradeoffs To Know
- The product is built around sales email workflows, not general inbox management.
- Safari and Firefox are not listed as supported browsers.
- The pricing page surfaces Basic, Starter, Individual Pro, and Team prices, while Growth and Enterprise are mentioned without published rates.
- Lavender Anywhere can require copy-paste on unsupported sites, and emails sent there do not appear in Lavender analytics.
Sources
- lavender.ai/coach
- lavender.ai/paid-ai-email-coach
- lavender.ai/terms-of-service
- lavender.ai/privacy-policy
- land.lavender.ai/media/lavender-pioneers
- lavender.ai/blog/the-democratization-of-ai
- lavender.ai/blog/7-email-deliverability-myths-busted
- lavender.ai/blog/introducing-the-new-lavender
- help.lavender.ai/en/collections/7072163-current-integrations
- lavender.ai/blog/7734063-supported-browsers
- lavender.ai/privacy